increasing sales with marketing
Liliana Bravo, Casa Bonita
Let’s meet Liliana Bravo, the founder of Casa Bonita and one of our experts on Made By Many Minds. Casa Bonita is an innovative social enterprise that has had a significant economic, social and cultural impact since it was founded in Melbourne in 2020. But first, some background. Liliana was born in Colombia, and after…
Use social media in your business
Social media is a great way to market your business. Through social media you can reach customers in Australia and around the world for very little cost. It can also help you build positive relationships with current and potential customers. Why use social media? Social media has changed the way we connect with others. Traditional…
Marketing Strategies: The 7 Ps of Marketing
Marketing is essential for any business. Marketing is the process of getting people interested in your business and in what you’re selling. When you market your business in the right way, you have a better chance of reaching customers who will buy your products. Plan your marketing strategy Before you start marketing your business, it’s…
Use email marketing
Building strong relationships with your customers is vital. Sending email newsletters can be an low-cost but effective marketing strategy. Well-designed and written emails can raise awareness of your business and products, boost customer trust and win sales. What are the benefits of email marketing? Many businesses see email as one of their most powerful marketing…
How an SEO copywriter can help grow your business
A copywriter is a professional writer who creates words for businesses, such as copy for your website. An experienced website copywriter will also understand Search Engine Optimisation (or SEO), and knows how to write content that is optimised, or easily found, by search engines such as Google. This means that if people do a web…
Grow your business: review your marketing
Review your marketing plan Having an effective marketing plan, and acting on it, will help you to grow your business. Take time to review your marketing efforts, and ask yourself: Analyse your data Look at any data you’ve collected, to see how effective your marketing has been. Competitors and pricing Don’t forget to think about…
Marketing strategies: know your customers
Identify your customers to help target your marketing messages. Marketing is essential to any business, including micro and nano businesses. It tells the world who you are and helps to define your purpose. Using simple marketing tactics can help you promote your product or service and reach your target market more effectively. Strategic marketing will…