A copywriter is a professional writer who creates words for businesses, such as copy for your website. An experienced website copywriter will also understand Search Engine Optimisation (or SEO), and knows how to write content that is optimised, or easily found, by search engines such as Google. This means that if people do a web search for keywords related to your business, your website is more likely to appear in the search results.
What is SEO copy?
Writing SEO copy is an important copywriting skill. The goal is to create content that is engaging for human readers, but also optimised for search engines. In writing SEO copy, a copywriter writes in a way that is natural and readable. They also add keywords and phrases that signal to search engines what the page is about.
In creating SEO copy, a copywriter usually does keyword research. This involves identifying the words and phrases that people use to search for products or services in a particular industry. A customer looking for a Mothers’ Day gift, for example, may add keywords like ‘handmade’ or ‘handcrafted’ to their search. A copywriter can add these kinds of keywords to the web copy in a way that is also relevant and informative to the reader.
Another technique is to structure the content in a way that makes it easy for search engines to crawl and index. This includes using headings and subheadings to break up the content, and using meta descriptions and tags. It also means ensuring that the content has a logical and readable structure.
What are the benefits of SEO copy?
SEO-optimised web copy ranks higher on search engines, which can result in more traffic to your business, and more sales. According to one study, websites that rank on the first page of Google receive 91.5% of the traffic for a search query. By optimising your website copy for search engines, you can help more customers to find your website, engage with your content, and buy from you!
SEO copy can also help to improve the user experience on your website. Web copy that is relevant, informative and easy to find and read creates a positive impression with potential customers. It also helps to build trust with your audience.
Think about finding an SEO copywriter to write SEO copy for your business. Using relevant keywords and well-structured web copy can help you rank higher in search results. This, in turn, can help your business reach more potential customers, and result in more sales.
By Words at Work – Copywriting, Content and Editing