Learning Resources

Find a bookkeeper

Find a bookkeeper

What is a bookkeeper? A bookkeeper records and maintains a business’s financial transactions. They keep track of things such as purchases, expenses, sales revenue, invoices, and payments. They will record financial data into general ledgers, and produce balance sheets and income statements. When do you need a bookkeeper? Using a bookkeeping can help free up…

Develop a pricing strategy

Develop a pricing strategy

What is a pricing strategy? Having a pricing strategy is an important part of a marketing plan for your business. A pricing strategy is the approach you take to price your products or services. The goal of your strategy is to: Common pricing strategies Businesses usually set their prices based on the following strategies: Most…

Manage social media

Manage social media

Today, most businesses use social media to promote their brand, products and services. However, managing different social media channels, such as Facebook and Instagram, can be challenging. Here are a few tips to help you manage your social media so you promote your business without harming your brand. Monitor and listen Being active on social…

Business Planning Tool

Business Planning Tool

Plan for business success Are you thinking of starting a new business but don’t know where to start? Or have you started a business, but need to learn more, or do some more planning and preparation? Get business-ready with Business Victoria’s Business Planning Tool. The Business Planning Tool covers the essential information you need to…

Use email marketing

Use email marketing

Building strong relationships with your customers is vital. Sending email newsletters can be an low-cost but effective marketing strategy. Well-designed and written emails can raise awareness of your business and products, boost customer trust and win sales. What are the benefits of email marketing? Many businesses see email as one of their most powerful marketing…