Articles
Inaugural Maldon Business Expo
It aims to facilitate connections, promote local businesses, and enhance the economic well-being of Maldon and the region.
Social Media Trends: LinkedIn, social listening, alternative platforms, and social audio
By Business Victoria Small businesses can use the power of social media to build brand awareness, connect with customers, and drive growth. Whether it’s creating personalised content, using social listening, or exploring emerging platforms, staying informed and adapting to the evolving social media landscape is key. Personalising LinkedIn Previously just for career- and business-focused content,…
Social Media Trends: AI, video and authentic content
By Business Victoria Over 82% of Australians use social media. So it’s important that your small business has a strong social media presence. Social media allows you to connect with your customers, develop your brand, and keep an eye on competitors. But social media is constantly changing. This can make it challenging to keep up…
What are my options to raise money from the crowd?
You might have heard that ‘the crowd is a good source of funding’ for your business or organisation. What does that mean? What are they talking about? The last two decades have seen the rise of ‘crowd sourced funding’ options, where founders and business operators are using (largely) online tools to gather together smaller financial…
What’s an incubator?
Have you ever wondered if Mum’s jam would make it onto a retail shelf? We don’t profess to know the answer to that question, but we know what you’ll go through to turn that great product idea into a prototype, in order to find out the answer! There’s a ‘secret sauce’ to launching a new…
Finding your tribe: the power of business networks
Running a micro or small business can be very satisfying. But is can also be very tough, and at times you might feel isolated and lonely. As a migrant woman business owner, the feelings of isolation can be even more profound due to language and cultural barriers. Joining a business network such as Migrant Women…
Coaching for success: Five ways coaching can boost your business
Small business coaching might be a relatively new field, but its popularity is on the rise. Coaching involves one-on-one sessions between an experienced coach and a small business owner, aimed at improving skills and setting and achieving goals. Coaching for businesses began in the United States in the 1980s. By the early 2000s, business coaching…
Why Excel is an important tool to manage the numbers of your business
Excel is an essential business tool that allows you to manage and organise numerical data effectively. It is widely used in various industries and has become a staple in the modern workplace. Excel offers a range of benefits that make it an indispensable tool for managing your business numbers. Excel is highly versatile and can…
8 tips on how AI (Artificial Intelligence) can help your business
With AI (Artificial Intelligence) becoming more prevalent, the question arises of how we can integrate it into our businesses to optimise its benefits and assist us in various ways. 1. Personalised Customer Experience – AI can analyse customer data to provide a personalised experience through chatbots, recommendation engines, and targeted marketing. 2. Fraud Detection –…