A copywriter is a professional writer who creates words for businesses, such as copy for your website. An experienced website copywriter will also understand Search Engine Optimisation (or SEO), and knows how to write content that is optimised, or easily found, by search engines such as Google. This means that if people do a web…
What is copywriting? Copywriting is the writing of persuasive marketing and promotional materials that motivate people to take some form of action. The action might be making purchase, clicking on a link or scheduling a consultation. The text in these materials is known as ‘copy’, hence the name ‘copywriting’. Many people think of copywriters as…
How migrant women are thriving through success in small business Successful micro- businesses are helping migrant women in regional communities thrive, find independence and discover a sense of belonging in their new towns. Ballarat resident Lilly Wright has found purpose through her business Flying Chillies, sharing the flavours of Malaysia and Indonesia while providing employment…
