marketing
Develop a pricing strategy
What is a pricing strategy? Having a pricing strategy is an important part of a marketing plan for your business. A pricing strategy is the approach you take to price your products or services. The goal of your strategy is to: Common pricing strategies Businesses usually set their prices based on the following strategies: Most…
Manage social media
Today, most businesses use social media to promote their brand, products and services. However, managing different social media channels, such as Facebook and Instagram, can be challenging. Here are a few tips to help you manage your social media so you promote your business without harming your brand. Monitor and listen Being active on social…
Social Media Trends: LinkedIn, social listening, alternative platforms, and social audio
By Business Victoria Small businesses can use the power of social media to build brand awareness, connect with customers, and drive growth. Whether it’s creating personalised content, using social listening, or exploring emerging platforms, staying informed and adapting to the evolving social media landscape is key. Personalising LinkedIn Previously just for career- and business-focused content,…
Social Media Trends: AI, video and authentic content
By Business Victoria Over 82% of Australians use social media. So it’s important that your small business has a strong social media presence. Social media allows you to connect with your customers, develop your brand, and keep an eye on competitors. But social media is constantly changing. This can make it challenging to keep up…
Maria Alejandra Abondano, MAA
Are you a micro business owner struggling to establish your brand and stand out in a crowded market? Meet Alejandra, a passionate entrepreneur and marketing and branding expert who loves to share her knowledge with others. Born and raised in Colombia, Alejandra first came to Australia 11 years ago. In Australia she studied English and…
Carla Granifo – Photography | Styling | Makeup
Let’s meet Carla Granifo, whose business focuses photography, styling & make-up for brands. She’s also one of the experts offering services on Made by Many Minds. Carla was born in Chile, and studied fashion production, art direction and photography in Argentina. She found work in fashion shows and fashion productions, and also studied makeup. Carla…
Madelin Zuniga, MZ Photography
Let’s meet Madelin, one of our experts on Made by Many Minds. Madelin’s business, MZ Photography, specialises in product photography. Madelin was born in Chile, and visited Australia in 2014 to study English. ‘I’d heard so many good things about Australia; the opportunities and the quality of life. So, I decided to come as a…
Marketing Strategies: The 7 Ps of Marketing
Marketing is essential for any business. Marketing is the process of getting people interested in your business and in what you’re selling. When you market your business in the right way, you have a better chance of reaching customers who will buy your products. Plan your marketing strategy Before you start marketing your business, it’s…
Excellent customer service
What is customer service? Customer service means supporting your customers, before, during and after they buy your products. Excellent customer service makes buying from you more enjoyable, and means customers are more likely to buy from you again. Customer service is important wherever you engage with your customers, including at markets, via email, on your…