With AI (Artificial Intelligence) becoming more prevalent, the question arises of how we can integrate it into our businesses to optimise its benefits and assist us in various ways. 1. Personalised Customer Experience – AI can analyse customer data to provide a personalised experience through chatbots, recommendation engines, and targeted marketing. 2. Fraud Detection –…
A copywriter is a professional writer who creates words for businesses, such as copy for your website. An experienced website copywriter will also understand Search Engine Optimisation (or SEO), and knows how to write content that is optimised, or easily found, by search engines such as Google. This means that if people do a web…
If you have a business, it’s important that you get paid quickly. Creating clear, accurate invoices that are sent out on time can help. Tax invoices also need to meet the requirements of the Australian Tax Office. Here are some tips on how to write a good invoice! What do I include on an invoice?…
What is customer service? Customer service means supporting your customers, before, during and after they buy your products. Excellent customer service makes buying from you more enjoyable, and means customers are more likely to buy from you again. Customer service is important wherever you engage with your customers, including at markets, via email, on your…
Whether you’re just starting out in business or you’re looking to grow, Business Victoria’s guide to writing a business plan can help you set your goals and come up with an action plan. It can help you to: Download from the Business Victoria website.
Are you keeping an eye on your business’s finances? Many businesses fail to grow because of poor financial management. You should check your finances regularly. And remember to track your original financial projections against your actual business results. Check your financial reports and projections Having up-to-date financial reports is vital. You might do your bookkeeping…
Business Victoria have created a very useful Financial Statements Template. Use it to learn more about the basics of bookkeeping so you can do your own finances, or understand them better. This template can help you prepare a profit and loss statement (P&L), cash flow statement and balance sheet. Find the template on the Business…
Review your marketing plan Having an effective marketing plan, and acting on it, will help you to grow your business. Take time to review your marketing efforts, and ask yourself: Analyse your data Look at any data you’ve collected, to see how effective your marketing has been. Competitors and pricing Don’t forget to think about…
Writing a marketing plan can help you develop the best marketing strategy for your business. One of the most important, yet often overlooked, areas for nano and micro business owners is the development of a marketing plan. Creating a marketing plan helps you to plan and execute your marketing strategy. It will also help you…
