Identify your customers to help target your marketing messages. Marketing is essential to any business, including micro and nano businesses. It tells the world who you are and helps to define your purpose. Using simple marketing tactics can help you promote your product or service and reach your target market more effectively. Strategic marketing will…
Choose the right online marketplace and create listings that make sales. A large number of micro businesses sell their goods and services online. Some business owners sell through their website. Others might sell on one or more online marketplaces. There are many online marketplaces available, including Made by Many Hands. They offer micro business owners…
A qualified industrial engineer, Macarena Erbs left her native Chile in 2015 for a year of travel and adventure throughout Europe before migrating to Australia in 2016, when she commenced working with a social enterprise supporting women migrants, refugees, and asylum seekers. Macarena was tasked with establishing its eco-friendly, sustainable product line, to which she…
Starting and growing your business can be very challenging! Getting professional advice can really help to get your business venture off to good start. Business advisers can: Business Victoria advice programs The Victorian government offers a number of support programs to help you get the knowledge and skills you need to get your business of…
Starting and growing your business is a challenging task. As a new business owner you won’t know everything when you decide to set up your business. And there are always things to learn! Getting professional advice can really help to get your business off to good start. Business advisers can: What is a business adviser?…
What is copywriting? Copywriting is the writing of persuasive marketing and promotional materials that motivate people to take some form of action. The action might be making purchase, clicking on a link or scheduling a consultation. The text in these materials is known as ‘copy’, hence the name ‘copywriting’. Many people think of copywriters as…
At what point does a hobby become a business? It’s important to understand whether your activities are classified as a hobby or a business for tax and legal purposes. What is a hobby? A hobby is activity or pastime you do for reasons enjoyment, relaxation or to develop skills. Your activities may start as a…
Digital Strategy Bne Digital strategy Bne is A Business We Love! Digital Strategy Bne (DSB) is a consulting business that specializes in digital marketing and communications. They focus on delivering and executing cutting-edge digital campaigns, by combining research, planning, strategy, creativity, and execution. The founder Viviana, created Digital Strategy Bne after seeing many entrepreneurs make…
Elsa Licumba Dr. Elsa Licumba is a talented human being. She has many facets that add value to her. Elsa is a talented academic, mom, migrant, and now, entrepreneur. Elsa’s experience is around supporting migrants to find her place in Australia. She also supports organizations to understand and empathize with the different stages. We encourage…
