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Find a bookkeeper
What is a bookkeeper? A bookkeeper records and maintains a business’s financial transactions. They keep track of things such as purchases, expenses, sales revenue, invoices, and payments. They will record financial data into general ledgers, and produce balance sheets and income statements. When do you need a bookkeeper? Using a bookkeeping can help free up…
Develop a pricing strategy
What is a pricing strategy? Having a pricing strategy is an important part of a marketing plan for your business. A pricing strategy is the approach you take to price your products or services. The goal of your strategy is to: Common pricing strategies Businesses usually set their prices based on the following strategies: Most…
Manage social media
Today, most businesses use social media to promote their brand, products and services. However, managing different social media channels, such as Facebook and Instagram, can be challenging. Here are a few tips to help you manage your social media so you promote your business without harming your brand. Monitor and listen Being active on social…
Social Media Trends: LinkedIn, social listening, alternative platforms, and social audio
By Business Victoria Small businesses can use the power of social media to build brand awareness, connect with customers, and drive growth. Whether it’s creating personalised content, using social listening, or exploring emerging platforms, staying informed and adapting to the evolving social media landscape is key. Personalising LinkedIn Previously just for career- and business-focused content,…
Social Media Trends: AI, video and authentic content
By Business Victoria Over 82% of Australians use social media. So it’s important that your small business has a strong social media presence. Social media allows you to connect with your customers, develop your brand, and keep an eye on competitors. But social media is constantly changing. This can make it challenging to keep up…
Use social media in your business
Social media is a great way to market your business. Through social media you can reach customers in Australia and around the world for very little cost. It can also help you build positive relationships with current and potential customers. Why use social media? Social media has changed the way we connect with others. Traditional…
Business Planning Tool
Plan for business success Are you thinking of starting a new business but don’t know where to start? Or have you started a business, but need to learn more, or do some more planning and preparation? Get business-ready with Business Victoria’s Business Planning Tool. The Business Planning Tool covers the essential information you need to…
Create a vision statement for your business
If you want to grow your business, you need to have a clear picture, or a vision, of what you want it to become. Writing a vision statement, describing what your business is and what it will be in the future, can help you to plan and grow your business. What is a vision statement?…
Marketing Strategies: The 7 Ps of Marketing
Marketing is essential for any business. Marketing is the process of getting people interested in your business and in what you’re selling. When you market your business in the right way, you have a better chance of reaching customers who will buy your products. Plan your marketing strategy Before you start marketing your business, it’s…