Creating your Brand Style Guide

A brand style guide is helpful as a reference for your brand’s colours, fonts, and logos, along with any other signature icons or taglines. It’s invaluable when you are working with a graphic or web designer, and also saves you heaps of time when you’re making social media posts or your own designs.

It tells you what your colour codes are so you are using the right colours, what fonts you use – and if there’s one for web and one for print.

When do you need a style guide?
Even starting out, a style guide is excellent for helping lock in colours and fonts, so you start to create a consistent image for your brand. At any time you can decide to update your style guide as your business evolves, with new colours, logos or fonts, but it’s an essential reference to make sure you’re as consistent as possible when creating designs.

Consistency helps to build your brand’s image, and be more recognisable. It also saves you time thinking what colour you should be using.

Style guides can be simple, or contain more information. Here are two examples:

I can create your style guide in Canva, or another place that you are comfortable referring to and creating designs in. I’ll also share it with you as a PDF that you can give to designers in future.

What will this service include?

• We’ll have an initial call to see what the colours and fonts you are using now are and if you like them or would like advice on choices.
• If you haven’t decided on what colours you like, we can talk through this and I can give you some helpful activities to consider.
• I can also help you to decide on fonts.
• The decisions will be in the end up to you, and can be updated any time. This service is mainly to create the style guide, rather than creating your branding.
• You’ll get the editable Canva style guide template with your content in it
• And you’ll get a PDF to hand to designers you work with for reference.