Review your marketing plan Having an effective marketing plan, and acting on it, will help you to grow your business. Take time to review your marketing efforts, and ask yourself: Analyse your data Look at any data you’ve collected, to see how effective your marketing has been. Competitors and pricing Don’t forget to think about…
Writing a marketing plan can help you develop the best marketing strategy for your business. One of the most important, yet often overlooked, areas for nano and micro business owners is the development of a marketing plan. Creating a marketing plan helps you to plan and execute your marketing strategy. It will also help you…
Identify your customers to help target your marketing messages. Marketing is essential to any business, including micro and nano businesses. It tells the world who you are and helps to define your purpose. Using simple marketing tactics can help you promote your product or service and reach your target market more effectively. Strategic marketing will…
What is copywriting? Copywriting is the writing of persuasive marketing and promotional materials that motivate people to take some form of action. The action might be making purchase, clicking on a link or scheduling a consultation. The text in these materials is known as ‘copy’, hence the name ‘copywriting’. Many people think of copywriters as…
