Social media is a great way to market your business. Through social media you can reach customers in Australia and around the world for very little cost. It can also help you build positive relationships with current and potential customers. Why use social media? Social media has changed the way we connect with others. Traditional…
Plan for business success Are you thinking of starting a new business but don’t know where to start? Or have you started a business, but need to learn more, or do some more planning and preparation? Get business-ready with Business Victoria’s Business Planning Tool. The Business Planning Tool covers the essential information you need to…
If you want to grow your business, you need to have a clear picture, or a vision, of what you want it to become. Writing a vision statement, describing what your business is and what it will be in the future, can help you to plan and grow your business. What is a vision statement?…
Running a micro or small business can be very satisfying. But is can also be very tough, and at times you might feel isolated and lonely. As a migrant woman business owner, the feelings of isolation can be even more profound due to language and cultural barriers. Joining a business network such as Migrant Women…
Small business coaching might be a relatively new field, but its popularity is on the rise. Coaching involves one-on-one sessions between an experienced coach and a small business owner, aimed at improving skills and setting and achieving goals. Coaching for businesses began in the United States in the 1980s. By the early 2000s, business coaching…
Marketing is essential for any business. Marketing is the process of getting people interested in your business and in what you’re selling. When you market your business in the right way, you have a better chance of reaching customers who will buy your products. Plan your marketing strategy Before you start marketing your business, it’s…
Building strong relationships with your customers is vital. Sending email newsletters can be an low-cost but effective marketing strategy. Well-designed and written emails can raise awareness of your business and products, boost customer trust and win sales. What are the benefits of email marketing? Many businesses see email as one of their most powerful marketing…
To get your business off to a good start, it’s important to understand the major costs involved, and factor in all your start-up costs. Start-up costs are one-off expenses required to set up your business and get it running. Different businesses will have different starting costs. These may include materials and equipment, logo design or…
Excel is an essential business tool that allows you to manage and organise numerical data effectively. It is widely used in various industries and has become a staple in the modern workplace. Excel offers a range of benefits that make it an indispensable tool for managing your business numbers. Excel is highly versatile and can…
